29 Jul '17, 12pm

Made in St. Louis: Duo bets that Rolex watch owners enjoy variety too

• Ironically, DiMartini admits that he didn’t have a Rolex of his own when he developed the idea for his product line. He’d owned a construction company and a stable of apartments until the market took a dive and he lost it all. He had to sell his own Rolex. “So I was bankrupt, broke and didn’t own a Rolex,” DiMartini said. “I can’t believe how many people helped me along the way. A close friend let me borrow his Rolex so that we could develop the Everest band.” Making a band for a Rolex is trickier than it sounds because of some unique construction elements that have to be accounted for. Next were a series of missteps; a first attempt with a local manufacturer was an “atrocious failure.” Another attempt in New York went awry because of materials. Finally they found a Swiss company with the right credentials and expertise, but sealing the deal required everything but a blo...

Full article: http://www.stltoday.com/lifestyles/fashion-and-style/debr...

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