28 Feb '17, 6pm

Rolex stepped into the spotlight during the #Oscars with a 60-second commercial. Check it out:

Rolex stepped into the spotlight during the #Oscars with a 60-second commercial. Check it out:

Los Angeles--Think about some of the biggest names in the acting business--Harrison Ford, Al Pacino, Marlon Brando, Paul Newman. If these stars appeared in a movie wearing a watch, what brand would it likely be? If you guessed Rolex, you’d be right, and the watch brand recently capitalized on its (subtle) place in these actors’ most iconic movies with a 60-second commercial that aired during Sunday night’s Academy Awards. “Celebrating Cinema” showed clips of various actors and actresses wearing Rolex watches during memorable scenes in well-known movies, including one of actor Bill Paxton, who died Saturday following complications from surgery, in the 1997 smash hit “Titanic.” According to Hodinkee, most of these actors haven’t had a “commercial relationship” with the brand, meaning they weren’t paid to wear them in the films. While Rolex did not respond when asked about th...

Full article: http://www.nationaljeweler.com/watches/brand-profiles/518...

Tweets

Rolex speaks volumes without saying a word in i...

campaignlive.com 28 Feb '17, 1pm

During this year’s Academy Awards, Rolex went literally behind the scenes by sponsoring the show’s green room for the seco...

via SmartBrief

smartbrief.com 01 Mar '17, 6pm

Revlon has debuted its in-house social initiative, "The Love Project," with a spot directed by Brett Ratner that stars Lad...

Swarovski films tribute to iconic movie moments to spotlight Oscars appearance

Swarovski films tribute to iconic movie moments...

luxurydaily.com 28 Feb '17, 10pm

Swarovski films tribute to iconic movie moments to spotlight Oscars appearance Dior serves up cosmetics, celebrity in dine...

WATCH: Rolex commercial featuring Bill Paxton airs during #Oscars

WATCH: Rolex commercial featuring Bill Paxton a...

nydailynews.com 27 Feb '17, 6pm

A warm, timely moment that remembered an icon. Only hours after the announcement that actor Bill Paxton had passed away, a...

Commercial featuring Bill Paxton airs during #O...

people.com 27 Feb '17, 3am

Hours after it was announced that Bill Paxton passed away on Sunday, a commercial featuring the actor coincidentally aired...

Commercial Featuring Bill Paxton Airs During Os...

people.com 27 Feb '17, 3am

Hours after it was announced that Bill Paxton passed away on Sunday, a commercial featuring the actor coincidentally aired...

Bill Paxton featured in Rolex commercial during #Oscars, Twitter cries even harder

Bill Paxton featured in Rolex commercial during...

Comicbook.com 27 Feb '17, 3am

Today has been a terribly sad day with the death of Bill Paxton . And to make matters worst a Rolex commercial just rolled...

Oscars Ad From Rolex Poignantly Included Bill Paxton

Oscars Ad From Rolex Poignantly Included Bill P...

creativity-online.com 27 Feb '17, 4pm

Rolex ran a spot during last night's Oscars that showed moments from iconic movies in which watches played a key role; and...

Get an inside look at Rolex’s #Oscars greenroom: https://t.co/bWpmUe3J4K

Get an inside look at Rolex’s #Oscars greenroom...

swaysuniverse.com 27 Feb '17, 9pm

This year marks the 89th annual showcase of greatness known as the Academy Awards . Today we get an interesting look at th...

@chris_archinal I missed the commercial:

popisms.com 27 Feb '17, 2am

At Popisms.com, we show you how pop culture (TV, movies, books, ads) is connected to other pop culture. For example, what ...

The #Oscars also killed a living person!

The #Oscars also killed a living person!

seriouslyomg.com 27 Feb '17, 4pm

[ # ] The Oscars also killed a living person! February 27th, 2017 under Oscars If you thought that Oscarsgate was the only...

Nike got a half million dollars of advertising at the Oscars for the price of a pair of sneakers

Nike got a half million dollars of advertising ...

QZ.com 27 Feb '17, 7pm

Along with Moonlight , one of the unexpected winners at the Oscars last night (Feb. 27) was Nike, after a pair of the comp...

Jimmy Kimmel Absolutely Roasted Matt Damon During the 89th Oscars

Jimmy Kimmel Absolutely Roasted Matt Damon Duri...

highsnobiety.com 27 Feb '17, 11am

Jimmy Kimmel’s ongoing faux-feud with Matt Damon is fast becoming the stuff of Hollywood legend, and last night the comedi...

All hail Viola Davis, queen of the post-Oscars ...

mashable.com 27 Feb '17, 4pm

Viola Davis had a very big Sunday night, winning the Oscar for Best Actress in a Supporting Role for her performance as Ro...