22 Nov '12, 1pm

For Bond, a Rolex or Omega to Make the Man - New York Times

He had never acted in his life, but both Mr. Lazenby and his strategically acquired watch got the part. An Omega watch is the focus in a lingering wrist shot in an opening scene in “Skyfall” — the latest James Bond film out in cinemas this autumn. As Omega and Mr. Lazenby knew in clinching their deals, watches have played an important part in 007’s inimitable style cachet since Sean Connery first portrayed the character in the 1962 film “Dr. No.” “It’s been a very successful association — in terms of sales — but also in terms of image,” said Omega’s president, Stephen Urquhart, in a recent telephone interview from his headquarters in Geneva. “Bond is really a character that a lot of men relate to,” he said, adding that the stylish secret agent added a touch of excitement to the brand. “He’s a spy so its also a bit romantic, a bit ideological,” he added. Omega has equipped ...

Full article: http://www.nytimes.com/2012/11/23/fashion/23iht-acaw-bond...

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For Bond, a Rolex or Omega to Make the Man

For Bond, a Rolex or Omega to Make the Man

nytimes.com 22 Nov '12, 1pm

He had never acted in his life, but both Mr. Lazenby and his strategically acquired watch got the part. An Omega watch is ...

For Bond, a Rolex or Omega to Make the Man: Wat...

nytimes.com 22 Nov '12, 1pm

He had never acted in his life, but both Mr. Lazenby and his strategically acquired watch got the part. An Omega watch is ...

For Bond, a Rolex or Omega to Make the Man: Wat...

nytimes.com 22 Nov '12, 1pm

He had never acted in his life, but both Mr. Lazenby and his strategically acquired watch got the part. An Omega watch is ...

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