31 May '16, 9am

The Watch Snob breaks down Rolex's strange new Air King

The Watch Snob breaks down Rolex's strange new Air King

Could you please weigh in on Rolex's most recent rendition of the Air King? The inner works seem to be remarkable for its segment, but the design makes for quite a polarising piece: some love it and find a revelation in it, some hate it with a vengeance... I think the Snob's words are a true north in this case. The new Air King is a watch I struggle to make sense of in the larger context of Rolex’s history , and which I struggle to understand as a design. Traditionally, the Air King was a small, affordable watch with no complications (except, of course, for a center seconds) and it had a certain underdog charm, as well as often being, as the cheapest Rolex, a ubiquitous awards watch (the Domino’s Pizza dial is probably the best known of these). The new Air King is a collision of frankly odd style choices with, apparently, a desire on the part of Rolex to make it seem like ...

Full article: http://www.askmen.com/style/watch_snob/bremont-watches.html

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