28 Apr '16, 4am

How Rolex became the king of watches

Getty/Ian Walton The Rolex worn by George Lazenby during the James Bond film "On Her Majesty's Secret Service". Play a simple word association game with anyone — say "watches" and the reply you get will most likely be "Rolex." The Rolex brand is so ingrained in the minds of much of the world, it's hard to believe watches even existed before Austrian national Hans Wilsdorf started the company in the early 1900s. It now stands as the most powerful watchmaker in the world, consistently ranking at the top of lists of the globe's most reputable companies . Rolex does not actually release sales numbers, but experts estimate that it makes roughly 1 million watches a year, presumably more than any other luxury watchmaker. How did Rolex become this indisputable master of horology? According to Ben Clymer, the founder and executive editor of premiere watch enthusiast site Hodinkee ,...

Full article: http://uk.businessinsider.com/how-rolex-became-the-king-o...

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How Rolex became the king of watches

uk.businessinsider.com 27 Apr '16, 5pm

Getty/Ian Walton The Rolex worn by George Lazenby during the James Bond film "On Her Majesty's Secret Service". Play a sim...

How Rolex became the king of watches

uk.businessinsider.com 27 Apr '16, 5pm

Getty/Ian Walton The Rolex worn by George Lazenby during the James Bond film "On Her Majesty's Secret Service". Play a sim...

#Branding #innovation

techinsider.io 27 Apr '16, 5pm

Getty/Ian Walton The Rolex worn by George Lazenby during the James Bond film "On Her Majesty's Secret Service". Play a sim...

How Rolex became the king of watches

uk.businessinsider.com 27 Apr '16, 7pm

Getty/Ian Walton The Rolex worn by George Lazenby during the James Bond film "On Her Majesty's Secret Service". Play a sim...

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Grinning thief strolls into jewellery shop and then runs out with two Rolex watches worth £28k https://t.co/w7H9LJtt5p

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