18 Feb '15, 4pm

Gold #Apple #Watch Could Make $5 Billion Every Quarter - Fortune #luxury #rolex

Gold #Apple #Watch Could Make $5 Billion Every Quarter - Fortune #luxury #rolex

News flash: Apple products are expensive, and Apple makes a ton of money every quarter because of it. The high-end version of its upcoming Apple Watch, though, could set a new record in terms of cost — and bring in truly boffo revenues. Watch more of the latest news about Apple from Fortune’s video team: Apple AAPL is planning on ordering more than 5 million units of the Apple Watch for its initial run in total, according to a Wall Street Journal report Tuesday. Half of those will be the most basic model, which are expected to sell for $350. A third of the initial run will be the as-of-yet unpriced mid-tier model. As longtime Apple watcher Jon Gruber points out , that leaves around 17% of the the initial production run to be the high-end “Edition” model, which will be cased in 18-karat gold. The Edition model doesn’t have a set price yet, but it’s expected to go for more t...

Full article: http://fortune.com/2015/02/18/gold-apple-watch/

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