27 Jul '14, 8pm

Exclusive look: Inside the first stand-alone Rolex store in Texas, the mystique (and money) lives on

Exclusive look: Inside the first stand-alone Rolex store in Texas, the mystique (and money) lives on

If Texas had an official state watch, it would likely be a Rolex . Those who have made it in the Lone Star State have one (or several). Those who aspire to make it want one (or several). Given the exalted status of the luxury Swiss watchmaker in Texas, it sure took a long time for a stand-alone boutique to open in the state (although six premier jewelry stores already represent the brand in Houston). The first such store exclusively devoted to the watch recently opened in The Galleria, across from the Louis Vuitton boutique, with more than 450 watches of all makes, styles and sizes. "The sky's the limit," Deutsch said, although the average cost of a Rolex sold at the boutique is $10,000 - $12,000. The store, which is operated by the longtime Houston jeweler and Rolex representative Deutsch & Deutsch , is designed to exact specifications of Rolex officials in Geneva, with a...

Full article: http://houston.culturemap.com/news/fashion/07-27-14-exclu...

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