13 Nov '13, 11pm

E-retailer Melrose shut down for violating the Rolex trademark

E-retailer Melrose shut down for violating the Rolex trademark

Melrose.com LLC, a web-only retailer of luxury men’s watches, is no longer in business, as a federal judge in California has sided with Rolex in its lawsuit that accused Melrose of trademark counterfeiting . U.S. District Court Judge Fernando M. Olguin ruled in September that Melrose was unauthorized in its “use of marks identical to or substantially indistinguishable from one or more of the Rolex Registered Trademarks on altered Rolex watches,” according to court documents. “ Such unauthorized use is likely to cause consumers and the public to mistakenly believe that Melrose’s altered Rolex watches are genuine Rolex watches or are authorized, sponsored, or approved by Rolex, when, in fact, they are not.” The judge handed down the decision in a lawsuit Rolex Watch U.S.A. Inc. filed July 26, 2012, in the U.S. District Court for the Central District of California. Rolex alle...

Full article: http://www.internetretailer.com/2013/11/13/e-retailer-mel...

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