13 Nov '13, 1pm

European Tour and Rolex renew for a decade - SportsPro Media

13 November 2013 | Posted in Sponsorship , Golf , Europe | By Michael Long Golf’s European Tour and Swiss luxury watch brand Rolex have extended their long-standing partnership for a further decade. Rolex, the official timekeeper of the tour since 1997, will continue in the position until 2022. The renewal also includes the brand’s sponsorship of the Ryder Cup, a competition of which Rolex is the longest serving partner. In addition to the main circuit and the prestigious trans-Atlantic competition, the latest deal also includes sponsorship of the European Tour’s other properties, such as the Senior Tour and the Challenge Tour. “Rolex’s commitment to the game of golf is unparalleled,” said George O’Grady, the European Tour’s chief executive. “They have been a valued partner of the tour over many years, supporting us in every aspect of our mission to deliver golf worldwide....

Full article: http://www.sportspromedia.com/news/european_tour_and_role...

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