22 Sep '11, 6pm

...Rolex Coolness... Maurice Chevalier 1964 Yellow Gold Rolex Datejust on a Jubilee Bracelet

...Rolex Coolness... Maurice Chevalier 1964 Yellow Gold Rolex Datejust on a Jubilee Bracelet

This 1964 Rolex ad that feature Maurice Chevalier is one of my absolute favorite vintage Rolex ads. In particular, I LOVE Rolex's timeless marketing message, which I believe captures the essence of Rolex, and it is true today!!! In other words, Maurice Chevalier's timeless message from 1964, is as true today as it was 47 years ago:

Full article: http://rolexblog.blogspot.com/2010/05/rolex-coolness-maur...

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