24 Jun '13, 2pm

Rolex becomes Formula 1’s worldwide partner and official timepiece in a $350m deal

In a move to prevent rival Omega from surpassing its leader position Rolex signs $350 million deal become Formula 1’s worldwide partner and official timepiece for 10 years. In April, Digital Luxury Group (DLG) released a report confirming that the gap...

Full article: http://luxurysociety.com/news/35517

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Rolex becomes Formula 1’s worldwide partner and...

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