11 Aug '11, 11pm

In case you missed it: Profiles In Coolness — Paul Newman An Amazing Life with a Rolex Daytona Keeping His Time

In case you missed it: Profiles In Coolness — Paul Newman An Amazing Life with a Rolex Daytona Keeping His Time

So how did this all change? It is hard to say exactly. It is probably a combination of brilliant marketing on Rolex's behalf as well as happenstance, coupled with the fact that Paul Newman made it as iconic as he was. It is also interesting to note there is a strange correlation between the fact that as soon as Rolex completely stopped advertising the stainless steel Rolex Daytona, sales took off. To the best of my knowledge, Rolex has not advertised the stainless steel Daytona since the late 1960's.

Full article: http://rolexblog.blogspot.com/2010/05/profiles-in-coolnes...

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