25 Feb '13, 11am

Rolex named number one consumer Superbrand for second year running - Marketing news - Marketing magazine

Stephen Cheliotis, chairman of the Superbrands expert council, said: "As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have know throughout our lives."

Full article: http://www.marketingmagazine.co.uk/bulletin/dailynews/art...

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