30 Aug '17, 2pm

You rent your apartment. Why not your watch?

All these services take a different route, but the gist is more or less the same: sign up for the service, pass a credit check, pick out the watch you’d like to rent, then send it back when you’re done with it. At Eleven James, different tiers of memberships offer access to a different set of watches; other companies charge different rates for individual watches. (An Omega Speedmaster Professional might set you back $199 for a month rental, versus $500 for a Rolex Submariner Date .) If you love the watch enough, you can pay to keep it. If you have your own pricey watch already, you can send it in and let these companies rent it out—a primary source of watch-sourcing for these companies. When they’re not renting out other people’s watches, they’ll buy them outright. Clerkenwell co-founder Stewart McMillan tells me the very first piece rented from Clerkenwell “was, of course...

Full article: https://www.gq.com/story/rent-a-watch-rolex-audemars?mbid...

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You Rent Your Apartment. Why Not Your Watch? | GQ

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