30 Jun '17, 3pm

How Gramercy Park Hotel Redefined Its Signature Cool for a New Generation

How Gramercy Park Hotel Redefined Its Signature Cool for a New Generation

The hotel’s newfound cool is fairly recent, however, and can be traced back to 2002, when the then-owners subleased it to the Roxy nightclub. The hotel’s it-factor then skyrocketed in 2006, after the hotel was sold to real estate developer and art collector Aby Rosen and Ian Schrager, the Studio 54 co-founder who practically invented the concept of a “lifestyle hotel.” Together, they recruited noted filmmaker Julian Schnabel to be the hotel’s official art director, as well as British architect John Pawson. The dream team gave Gramercy Park Hotel a stylish makeover that retained the property’s “haute bohemian heritage” but for a new generation. Rosen took over full ownership of the property in 2010.

Full article: http://www.justluxe.com/travel/hotel/feature-1966189.php

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