26 Jun '17, 7pm

Last family owner of Rolex Bienne passes away at 89

Last family owner of Rolex Bienne passes away at 89

Harry Borer seems to have been an individual who disliked public attention; he held a doctorate in law and economics and was responsible for handling Rolex Bienne during the Quartz Crisis, of which he said, according to an obituary from Swissinfo.ch, "We didn’t experience any crisis for automatic, mechanical watches and never had to make any cuts in our mechanical or watchmaking departments." The same article notes that Borer disliked, and almost never gave, interviews and did not attend "society events" despite the 2004 deal having netted him CHF 2 billion. The aversion to ostentation seems to be something he passed on to his kids; son Daniel, a physician, continues to practice, while his daughter Franziska manages a number of the family's charitable foundations. A side note: you may have read or heard reference to Rolex Bienne or Rolex Biel – they are the same company. T...

Full article: https://www.hodinkee.com/articles/billionaire-harry-borer...

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