#CSR #luxury Estée Lauder: When a vision serves a purpose. Read @AshokSom @ESSECKnowledge https://t.co/3uipMUMasS
As early as 1991, an environmental sustainability program was formally established. Then, as ELC’s portfolio of brands expanded, innovative ways of integrating CSR in their business were actively pursued. In 1992, Evelyn H. Lauder, Senior Corporate Vice President of ELC, co-created the Pink Ribbon with SELF Magazine and began The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign, which promotes the importance of early detection and raises funds to support breast cancer research. In 1994, the M·A·C AIDS Fund (MAF) was launched to provide vital services and strengthen the safety net for people living with and affected by HIV/AIDS through raising funds and delivering grants. Not to mention the Aveda Earth Fund (AEF), which has had the mission to protect the ecological and social well-being of communities where Aveda has done business for more than 30 years now.