29 Nov '12, 8pm
“@sanfranmag: The New Parkway Theater: Can't wait! @TheNewParkway @LarsonShores @BlackCreekBldrs”
In an era of antiseptic multiplexes charging $18 for 3-D IMAX screenings, Moses Ceaser is bringing a distinctly laid-back attitude to moviegoing with the New Parkway Theater (474 24th St., near Telegraph Ave., Oakland, 510-658-7900), a second-run cinema opening in Oakland's Uptown district on November 30. The former nonprofit director (above right) aims to recreate the quirky, slightly grimy community vibe of the beloved old Parkway Theater, which shuttered is Park Boulevard location in 2009, only with cleaner bathrooms, a sunnier staff, and tastier concessions. "Instead of sitting in an over-air-conditioned AMC theater, you're lounging on love seats with pizza and beer," Ceaser says. "There's nothing corporate about it." Case in point: All movies are $6, and Wednesday admission is two-for-one.