Trend-hunting with Sarah Owen and the #Mercedes-AMG C 43 4MATIC Estate:
Formerly the Gen Z and millennial editor, Owen is an expert at nailing down a rapidly shape-shifting and mercurial pulse, which makes her perfect for her new daunting task of seeking out and defining global trends. Between a visit to Milan and hosting a workshop in Dubai, she stopped for a few days in one of her favourite cities—Lisbon—for the annual Web Summit to learn about the future of technology from the world’s leading digital minds. She’s Mercedes shadowed Sarah Owen on a day spent trend-hunting through the cobbled streets of the ancient harbour city in a Mercedes-AMG C43* 4Matic. We got a glimpse into the secretive science of trend forecasting, Sarah Owen’s must-see destinations in Europe’s hottest city, and a vision of the future at large.