11 Nov '16, 9am

Saatchi Art reveals how prolific social media, online has been for art

Saatchi Art reveals how prolific social media, online has been for art

Online art dealer Saatchi Art is showing just how pervasive digital technology has become in all sectors after it found that online sales grew 24 percent in one year. Affluent consumers are becoming more comfortable with buying art online, with 42 percent of galleries claiming customers are willing to purchase more art priced at more than $5,000 online. The online sector has paved the way for more up-and-comers to be noticed and reach a broader audience, but also is also changing decision-making process, with social media becoming a significant influencer. “Social media and online marketing is playing a huge part in helping people make decisions about the art they buy,” said Rebecca Wilson, chief curator of Saatchi Art . “Hiscox reported that over 30 percent of the collectors they consulted in 2015 said that social media had informed their purchase decision.” Digital growt...

Full article: https://www.luxurydaily.com/saatchi-art-reveals-how-proli...

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