01 Nov '16, 8pm

Nordstrom gets in festive spirit with customer appreciation campaign

Nordstrom gets in festive spirit with customer appreciation campaign

Department store chain Nordstrom is showcasing the relationship it shares with its customers in a thankful holiday effort. “Love, Nordstrom,” launched Nov. 1 in the United States and Canada, turns the lens on more than 30 of its real customers, celebrating their personal style. As an increasing percentage of shopping moves online, pausing to celebrate the bond between store employee and customer may help to maintain the personal element of retail. Love letters The retailer worked with agency Partners & Spade on the campaign. In Los Angeles, Nashville, TN and Seattle, Nordstrom photographed a total 30 consumers. “This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom vice president of creative projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer ...

Full article: https://www.luxurydaily.com/nordstrom-gets-in-holiday-spi...

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