01 Nov '16, 7am

Dolce & Gabbana tells of contemporary princess’ day in social storytelling: Italian fashion house Dolce & Gab...

Dolce & Gabbana tells of contemporary princess’ day in social storytelling: Italian fashion house Dolce & Gab...

Italian fashion house Dolce & Gabbana has scripted a social media fairy tale told through looks from its latest women’s wear collection. Dolce & Gabbana’s #DGFabulousFantasy tells the story of a contemporary princess, who goes about her day in head-to-toe looks from the atelier. A linear storyline told on social media can engage consumers who follow along, and may return to see if the next chapter has been posted. A tale as old as time The #DGFabulousFantasy begins “Once upon a time…” as its opening slide, followed by the contemporary princess waking on Thursday morning, eager to start a new day. In the accompany image, the princess is seen stretching, still partially under her duvet. Her white shift dress is embellished with small, sequin-decorated mice characters, similar to Cinderella’s companions. Dolce & Gabbana's #DGFabulousFantasy As the story continues, the princes...

Full article: https://www.luxurydaily.com/dolce-gabbana-tells-of-contem...

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