31 Oct '16, 7am

Top 5 brand moments from last week

Translating brand ethos into accessible takeaways has increased among luxury marketers. From educational programs on sustainability profit and loss methods to the simple format of a coffee table book, luxury brands look to continue the conversation into consumers homes, closets, peer-to-peer messaging and even consciousness. These strategies allow a luxury brand to make an impact through sharable touch points, all while expressing their core DNA. Here are the top five brand moments from last week, in alphabetical order: Barneys "Our Town" campaign Department store chain Barneys New York is celebrating the timeline of its almost century-long business through its print debut. “Barneys New York,” published by Rizzoli, looks at the retailer’s impact on the city of New York and the fashion industry through a mix of photographs and quotes from famous fans of its stores. For Barn...

Full article: https://www.luxurydaily.com/top-5-brand-moments-from-last...

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