Hennessy Very Special Limited Edition by Ryan McGinness:
At the heart of this exceptional project with Ryan McGinness are the formations of elements in his ongoing body of work ‘Black Holes’, a pattern in bright fluorescent colors that will extend beyond the label and packaging, to be incorporated into site-specific installations. To initiate the mutuality of the exchange, the artist was allowed to explore and reinterpret elements within the visual branding of Hennessy Very Special – including its iconic coat of arms. His new drawing is of an arm holding a flower composed of a blooming radiating eye, a recurring core element in the artist’s work. For his bottle design, he also subverted the bottle’s metadata – the type of information usually to be found on the label in ‘fine print’ – and decided to showcase it in a prominent way through his own visual language.