31 Oct '16, 6am

Experience key as mobile moves to center of planning and strategy

Experience key as mobile moves to center of planning and strategy

Look at the chart-topping applications on Android and iOS, such as Facebook Messenger and Snapchat and the ones making the most money, Pokémon Go, which recently reached $500 million in revenue. And think about what these apps have in common. They transcend what we typically think of as mobile, allowing people to add a digital layer to their experiences of the world, whether that is catching a monster, messaging a friend or a business, or sending a filtered selfie. As smartphones get smarter, they are also becoming more integrated into our experiences of the world — which is the promise of things such as augmented reality (AR). Thus, our phones are increasingly functioning as conduits to experiences, rather than experiences in and of themselves. With mobile at the center of planning and strategy for so many, this shift demands that businesses rethink how they connect with ...

Full article: https://www.luxurydaily.com/experience-key-as-mobile-move...

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