29 Sep '16, 8pm

Loewe previews upcoming collection via out of home placement

Loewe previews upcoming collection via out of home placement

Spanish leather goods and apparel house Loewe is spurring awareness for its spring/summer 2017 collection on the streets of Paris. Loewe will present during Paris Fashion Week Sept. 30, and began promoting the collection ahead of its debut on Sept. 29 through out of home campaign placements. In a climate where instant gratification and see-now, buy-now collections are becoming expected, many brands are strategizing on how to adapt while staying true to their values (see story ). Read all about it To promote its latest collection, designed by creative director Jonathan Anderson, Loewe has bought advertising space on the sides of hundreds of newspaper kiosks in Paris. Choosing the city’s iconic green newsstands will ensure that tourists and locals alike are bound to see the advertisements, keeping Loewe’s brand top of mind as passersby go about their day. Loewe’s spring/summ...

Full article: https://www.luxurydaily.com/loewe-previews-upcoming-colle...

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