29 Sep '16, 3pm

Harrods to host wellness, fashion events geared toward men

Harrods to host wellness, fashion events geared toward men

British retailer Harrods is offering wardrobe, workout and gadget inspiration to its male consumers throughout the month of October. Harrods’ “(Super) Man” initiative features in-store events and pop-ups to help men be the best they can be via health, wellness and fashion. Efforts of this kind work to the retailer’s advantage by showing off its overall lifestyle as well as its brands on offer. Zero to hero For (Super) Man, Harrods is collaborating with Men’s Health magazine on workout sessions. By partnering with Men’s Health, Harrods can ensure that its consumers are learning from experienced experts. Harrods is also the partner for Men’s Health Urban Active supplement, part of its October issue. On its sales floor, men can attend the Adidas Reaction and Agility Challenge Oct. 1-2 from 2 to 6 p.m. During the challenge consumers must move a loop around a circuit at fast sp...

Full article: https://www.luxurydaily.com/harrods-to-host-wellness-fash...

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