29 Sep '16, 9am

Dior showcases atelier’s women for role model discussion on Instagram: French couture house Christian Dior is...

Dior showcases atelier’s women for role model discussion on Instagram: French couture house Christian Dior is...

French couture house Christian Dior is wielding tools that resonate well with modern audiences on Instagram, leading up to its spring/summer 2017 collection reveal. Dior is going behind-the-scenes on Instagram to bring the heart of its brand closer to consumers, with a video series that discusses female role models. Teasing the debut runway show from its first female creative director, the video series takes a look at the women of its atelier as they work on the finishing touches and discuss who their role models are. "The series brings the personal aspect to life, inviting individuals to tell their story," said Shuli Lowy, co-head of Women in Wireless NY . "The bulk of the content consumers see on social media is personal posts from people they're connected to. "Often it could feel like branded messages stand out," she said. "Dior's series does an excellent job of bringin...

Full article: https://www.luxurydaily.com/dior-showcases-ateliers-women...

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