28 Sep '16, 8pm

Rolex honors Arnold Palmer’s legacy in retrospective film: Swiss watchmaker Rolex is looking back on the high...

Swiss watchmaker Rolex is looking back on the highlights of professional golfer Arnold Palmer’s career. The athlete credited with bringing an elite sport to the masses died on Sept. 25 at the age of 87. Rolex paid tribute to his memory with a short film tracing his accomplishments and personality, paying homage to a long-term relationship between brand and player. In memory Rolex spliced together vintage footage of Mr. Palmer as a child and on the course. As the clips play, the golfer’s voice can be heard talking about his early start in the game at the age of 3 and his uncompromising attitude. The film takes the viewer from a black-and-white world into colorful matches, showing the passing of time within Mr. Palmer’s career. Along with the video, Rolex wrote, “He turned a game of royalty into the sport for everyone. And turned imperfection into a work of art. “It is the s...

Full article: https://www.luxurydaily.com/rolex-honors-arnold-palmers-l...

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