28 Sep '16, 7pm

Aston Martin translates brand DNA to nautical design

British automaker Aston Martin is making its entry into the water with the unveiling of its first powerboat at the Monaco Yacht Show. Developed in partnership with Quintessence Yachts, the AM37 combines the knowledge of Aston Martin’s craftsmen with the boat maker’s engineering. Aston Martin has been branching out into new product categories through collaborations as it looks to build a full lifestyle around its brand. From land to sea The AM37 is a day cruiser with seating for eight that can also function as an overnight vessel, with a table that transforms into a bed. Aston Martin’s executive vice president and chief creative officer Marek Reichman and his team worked with naval architect Mulder Design to translate the automaker’s DNA to the boat. Aston Martin's AM37 A windscreen was sculpted out of a single piece of glass, while a carbon fiber dashboard reflects the des...

Full article: https://www.luxurydaily.com/aston-martin-translates-brand...

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