28 Sep '16, 4pm

Armarium responds to luxury shopping behavior with Net-A-Porter partnership

Armarium and Net-A-Porter are teaming up to bridge the gap between borrowing and investing. The recently launched digital service that lets members borrow high-end fashions is now enabling its users to also purchase full-price apparel and accessories directly from Net-A-Porter to complete their look. For luxury shoppers, this partnership lets them add key pieces to their wardrobe more permanently while also participating in trends through loaned garments. Rent or buy Armarium launched earlier this year with a Web site and corresponding mobile app (see story ). While the mobile app was originally the sole point of transaction, with the Web site serving as a platform for inspiration, the Web site now features the same ordering functions. Once users have signed up, they have access to a rotating, curated selection of ready-to-wear from brands such as Emilio Pucci, Jimmy Choo ...

Full article: https://www.luxurydaily.com/armarium-responds-to-luxury-s...

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