28 Sep '16, 8am

Luxury Daily

French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with a film set within its Lyon, France workshop. Hermès’ “La Fabrique de la Soie,” or The Silk Mill in English, celebrates Hermès’ popular silk scarf category ahead of the product’s 80th anniversary next year. Delving into the production details of a popular product segment can spur interest among consumers who may be fans, but are unaware of the care and detail taken before the item lands in-stores. Silk by the foot For La Fabrique de la Soie, Hermès worked with photographer and filmmaker Craig McDean. The film begins with a shirtless woman standing behind a large stencil, with an Hermès scarf tied around her neck. In the following scene, the woman, who serves as a glamorous personification of silk, wraps a large swath of the fabric around her body. Once fully engulfed in s...

Full article: https://www.luxurydaily.com/hermes-visits-its-silk-mill-f...

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