28 Sep '16, 9am

via @LuxuryDaily

NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer. During a Brand Innovators panel hosted by Kinetic Worldwide on Sept. 27, marketers from Cadillac, Casper and Kellogg’s shared the ways their companies had built physical touchpoints around their products, whether a restaurant or a community space in the heart of a city. As consumers migrate online, brands have been investing heavily in digital media, but establishing real-time interactions in the real world is still a vital piece of the brand building puzzle. "Cadillac’s brand promise is ‘Dare greatly,’ and we qualify that by saying this is about challenging the status quo, this is about driving the world forward, this is about tangible positive impact in the world," said Nathan Tan, asso...

Full article: https://www.luxurydaily.com//experiential-marketing-shoul...

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Experiential marketing should go beyond selling

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