27 Sep '16, 5pm

#luxury

Lexus is focusing its considerable technological might on a concept car — the UX — for this month’s Paris Motor show that will usher in a new level of user experience. As cars move from being a simple form of personal transportation to potentially being the digital hub of the connected consumer and his or her equally connected home, so too does the definition of its user experience. Its systems have to be as fun and immersive to use as the driving experience is keen. Therefore the Lexus UX Concept is an aggressively styled crossover on the outside — one that takes the company’s current design language and projects it into the next decade — and a simple-to-use supercomputer on the inside. “Our brief was to create a new genre of compact crossover; a vehicle that could create something unique from a customer’s point of view — an innovative, three-dimensional, fully immersive ...

Full article: http://pursuitist.com/inside-the-lexus-ux-concept/

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Lexus UX Concept for Paris 2016 – 3D drive experience https://t.co/5Kyi9vdg2E

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