27 Sep '16, 8am

The bar has been raised for digital experiences: Webby exec

The bar has been raised for digital experiences: Webby exec

NEW YORK – A Webby Awards executive at the Mobile Marketing Association's SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools. During the Sept. 26 session, Creating Truly Original Mobile Experiences, the executive explained that due to the advancement of technology, tools to create high-quality digital experiences are readily available to anyone. The pervasiveness of these resources has molded digital aesthetics and experiences to look exceedingly similar, meaning luxury brands will need to innovate and strive for uniqueness. "The bar has been raised," said David-Michel Davies, CEO of Webby Media Group. "There is an incredible set of tools out there to create mobile experiences that are amazing. "But what that means for everyone else is th...

Full article: https://www.luxurydaily.com/the-bar-has-been-raised-for-d...

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