30 Aug '16, 6pm

Samuelsohn highlights performance attire with LA Galaxy partnership

Samuelsohn highlights performance attire with LA Galaxy partnership

Canadian menswear label Samuelsohn is showing off its sportier side by linking with a Major League Soccer team. Inking a year-long deal with Los Angeles Galaxy, Samuelsohn will create tailored attire for both the players and the team’s management, while members of the team will appear in its campaign for spring 2017. Sports partnerships offer an opportunity for brands to raise awareness among a new audience of team fans. Athletic attire Samuelsohn’s partnership with L.A. Galaxy reflects the brand’s desire to grow its profile in the United States. The alignment with a sports team fits the label’s use of technical, luxury fabrics with performance-based characteristics. For the team uniforms, Samuelsohn created an Extreme Sharkskin suit and a Grey Mohair suit. Constructed in Loro Piana wool with stretch, the suits feature Rain System waterproofing. "We wanted to bring the bra...

Full article: https://www.luxurydaily.com/samuelsohn-highlights-perform...

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