30 Aug '16, 8am

Ferragamo reworks classic styles for kids in miniature capsule

Ferragamo reworks classic styles for kids in miniature capsule

Italian fashion label Salvatore Ferragamo is appealing to pint-sized style seekers and their parents with a capsule collection of shrunken-down icons. Ferragamo Mini, which debuted at children’s apparel fair Pitti Bimbo, features styles that resemble the women’s Varina flat and the men’s driving shoe in sizes for children ages 3-8. Proving that the footwear for kids is on par with the adult versions, the brand created a whimsical film featuring a multigenerational game of hide-and-seek. "Ferragamo likely decided to launch a mini-me collection because the high-end consumer likes to dress their children as well as they dress themselves," said Christine Kirk, CEO of Social Muse Communications , Los Angeles, CA. "This is a brilliant move on the part of Ferragamo both from a merchandise and product stand point but also from a marketing stand point as mommy blogs, parenting topi...

Full article: https://www.luxurydaily.com/ferragamo-reworks-classic-sty...

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