30 Aug '16, 8am

Fred offers up interpretations of number 8 to honor 80-year anniversary

Fred offers up interpretations of number 8 to honor 80-year anniversary

LVMH-owned jeweler Fred is celebrating eight decades of contemporary jewelry design with a collection featuring a good luck motif. Founded in 1936 by Fred Samuel, the Parisian jeweler is known for its simplistic and modern designs. To celebrate its milestone anniversary, Fred has designed the 8°o collection, which evokes the jeweler’s simplistic and timeless spirit through the use of a good luck emblem. Luck be a Fred The 8°o collection bracelet builds off Fred’s Force 10 line. Designed by Mr. Samuel’s eldest son in 1966, the unisex Force 10 features braided steel cable and a clasp inspired by a sailing shackle. Fred’s 8°o bracelet, designed for the 80th anniversary of the house, is viewed as a lucky charm. The piece features a simple leather cable fixed with a curved knot and gold clasp. Depending on the wear’s interpretation, the curved knot can be seen as lucky number 8...

Full article: https://www.luxurydaily.com/fred-offers-up-interpretation...

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