30 Aug '16, 8am

Kenzo portrays duality of femininity, power in Spike Jonze-directed fragrance effort

Kenzo portrays duality of femininity, power in Spike Jonze-directed fragrance effort

French fashion label Kenzo is weaving an energetic tale of spontaneity and creative expression to launch its latest scent. Inspired by the brand’s eye insignia from its fall/winter 2013 collection, Kenzo World is the first fragrance envisioned by Kenzo co-artistic directors Carol Lim and Humberto Leon. To celebrate the launch, the design duo tapped their friend filmmaker Spike Jonze to capture the free-thinking, spirited layer of the Kenzo woman in a colorful, feverish short. "I think the video perfectly captures the perfume's irreverent personality," said Michael Miraflor, senior vice president, global head of futures & innovation at Optimedia Blue 449 . "The first minute or so paints a bland, conventional world which Kenzo World looks to disrupt with Margaret Qualley's surreal choreography," he said. "I take it as a metaphor for the fragrance industry; it's good to see a...

Full article: https://www.luxurydaily.com/kenzo-portrays-duality-of-fem...

Tweets

Woody Austin is hot entering the @ShawClassic. ...

pgatour.com 29 Aug '16, 7pm

Vartan Kupelian is the PGA TOUR Champions Insider and a PGATOUR.COM. Each week, Kupelian will size up the field and provid...