29 Aug '16, 7pm

Montblanc fetes Westfield WTC opening with limited-edition backpacks

Montblanc fetes Westfield WTC opening with limited-edition backpacks

Germany’s Montblanc has brought its revamped retail concept to New York’s recently opened shopping destination, Westfield World Trade Center. Montblanc’s new boutique, opened since Aug. 17, pays homage to the brand’s heritage as a maker of writing instruments, timepieces, leather goods and men’s accessories and jewelry. Identified as New York’s latest landmark, Westfield World Trade Center is already being penned as “the new port of entry to Lower Manhattan,” as the area will benefit from nearly 16 million passersby per year (see story ). New York welcome Montblanc’s recently opened boutique at Westfield World Trade Center follows the opening of its new concept stores in Paris, Taipei, Seoul and Hamburg. Montblanc’s revamped concept aims to enhance in-store customer experience through integrations of interactive mobile marketing, visual, auditory and sensory solutions (see...

Full article: https://www.luxurydaily.com/montblanc-fetes-westfield-wtc...

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