29 Aug '16, 8am

Louis Vuitton takes supernatural approach for Printemps takeover

Louis Vuitton takes supernatural approach for Printemps takeover

French fashion house Louis Vuitton is popping up at department store chain Printemps’ Parisian flagship for a futuristic look at its collections. Launched Aug. 27, Louis Vuitton Loves Printemps features a window takeover highlights pieces from Louis Vuitton’s fall/winter 2016 runway show and an in-store display decked out in a surreal landscape. More than a platform for fashion, Louis Vuitton’s pop-up highlights the brand’s first fragrance collection, introducing the line to Printemps' audience in an experiential setting. Out of this world Louis Vuitton’s windows depict an extraterrestrial canyon under a starry sky. Adding a touch of the supernatural, the brand’s collection appears to float in the panel. Inside Printemps’ Boulevard Haussmann store, the atrium will be transformed with futuristic reliefs and dune-like structures. Rendering of Louis Vuitton Loves Printemps po...

Full article: https://www.luxurydaily.com/louis-vuitton-takes-supernatu...

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vogue.ru 30 Aug '16, 8am

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