29 Aug '16, 9am

Chanel touts youthful edge in Willow Smith-fronted eyewear spot

French atelier Chanel is beginning its story with Willow Smith by featuring the youthful ambassadress in an eyewear effort for fall/winter 2016-17. At the time of her appointment in March, Chanel did not announce which category 16-year-old Ms. Smith would be representing. Selecting eyewear, an entry-level category, as Ms. Smith’s first campaign and official entrance into the world of Chanel will likely assist the brand in appealing to the singer/actress’ millennial and Gen Z demographic as this age segment matures. Willow in shades A sneak peak of Ms. Smith’s Chanel eyewear fall/winter 2016-17 effort was shared by the house across its social channels in June, but details were not disclosed until late August. In the June announcement Ms. Smith was seen, dressed in leather and tulle, with a Chanel ribbon tied in her hair. The model lounged across a white block and wore round...

Full article: https://www.luxurydaily.com/chanel-touts-youthful-edge-in...

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