31 May '16, 3pm

Dior taps Bella Hadid’s social celebrity for beauty marketing: French couture label Dior is leveraging Bella ...

Bella Hadid for Dior French couture label Dior is leveraging Bella Hadid’s Instagram fame for the announcement of the model as its latest beauty ambassador and face. Breaking the news on the its dedicated beauty Instagram account, Dior spoke to its followers first, creating a feeling of intimacy among fans. Ensuring a tuned-in audience for the reveal, Dior shared its latest face just hours before its cruise 2017 runway show on May 31 in London, when enthusiasts would be checking out its social feeds for backstage content. Fresh talent Ms. Hadid, still a relative newcomer to the modeling industry, has an Instagram audience of 4.6 million. The model and younger sister of similarly Instafamous Gigi has appeared in campaigns for Balmain and Versace, as well as walking in runway shows for the likes of Tom Ford and Chanel. Dior has frequently cast traditional celebrities in its ...

Full article: https://www.luxurydaily.com/dior-taps-bella-hadids-social...

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