31 May '16, 8am

Bonhams encourages consumers to open up their jewelry boxes

Bonhams encourages consumers to open up their jewelry boxes

Bonhams is giving consumers more options for their unworn jewels Auction house Bonhams is prompting consumers to find the true value of their jewelry in a month-long valuation initiative. Held throughout June, “What’s in the box?” will offer complimentary appraisals, with a promise of confidential results and no obligations to sell. This offers consumers an opportunity to become better informed about the worth of any pieces that have been hiding in their jewelry boxes, perhaps spurring jewelry sales from those looking to cash in on unworn baubles. “This campaign, which takes place annually and has been running for 12 years now, acts as a prompt to current, past and new clients enabling them to have an up-to-date valuation on their jewelry,” said Jean Ghika, head of jewelry for Bonhams UK and Europe. Out of the box Jewelry in June is an annual event for Bonhams, as the auct...

Full article: https://www.luxurydaily.com/bonhams/

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