31 May '16, 7am

Mobile location data is accurate up to 30 meters: report

Mobile location data is accurate up to 30 meters: report

Location data accuracy fluctuates While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs. As mobile has grown, savvy marketers have understood the need for location-based tactics that reach users with contextual relevance. However, there is a complex relationship between factors such as signal source, environment and personal use that affect location data accuracy, according to the report, Location Data Accuracy Revealed. “Most marketers agree that location data is a valuable commodity for informing media, marketing, and broader business decisions,” said Duncan McCall, CEO at PlaceIQ . “Until now however, we’ve never had an honest analysis of what location data accuracy really means. “There have been count...

Full article: https://www.luxurydaily.com/mobile-location-data-is-accur...

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