31 May '16, 6am

7 reasons for RFID in luxury retailing

Sixth – and this is true of all retail, not just luxury markets – in an omnichannel retail operation, in which “buy-online-pickup-in-store” (BOPIS) is becoming almost a de rigueur offering, retailers are in a much better position to guarantee a satisfying, successful shopping experience if they can ascertain that the product exists or does not in the store of choice and ensure that it is removed from sellable inventory, packaged and tagged for the ecommerce customer in question, and is waiting in a designated “will-call” area for the customer to arrive.

Full article: https://www.luxurydaily.com/7-reasons-for-rfid-in-luxury-...

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