27 May '11, 5am

Brand New: You’re Retro: Officine Panerai charts a course into the future using markers from its past, while off...

Brand New: You’re Retro: Officine Panerai charts a course into the future using markers from its past, while off...

There is perhaps nothing more valuable to a watchmaker than consistency, mainly because a watch must be consistent to be of any use at all. Since its renaissance in 1997 with Richemont (via Vendome), Officine Panerai has been a testament to the most powerful virtues of watchmaking, including timelessness, attention to detail and of course consistency. At the SIHH 2011, Panerai’s new models confirm the brand’s devotion to these values.

Full article: http://www.luxury-insider.com/features/2011/brand-new-you...

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