30 Apr '16, 9pm

World's Best Loyalty Reward Programs 2016 | LUXUO

World's Best Loyalty Reward Programs 2016 | LUXUO

Frequent fliers have spoken and voted Marriott, Southwest and Air France/KLM among the best travel brands for their loyalty programs at this year’s edition of the Freddie Awards. On the elite rewards program front, Hyatt dominated, along with American Airlines and El Al. Winners of the awards were announced out of Las Vegas Thursday and are based on the results of three million ballots that are cast annually. For the 26th edition, Air France/KLM and Le Club Accorhotels emerged as the big winners, taking home five Freddie Awards each for Europe and Africa. Awards are divided by regions – Americas; Europe and Africa; and Middle East, Asia and Oceania. This year, Southwest broke American Airlines’ four-year winning streak, taking the award for Program of the Year for the Americas. Marriott took the title of loyalty program of the year for the ninth consecutive year. The award...

Full article: http://www.luxuo.com/travel/world-best-loyalty-reward-pro...

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