30 Apr '16, 9am

Why #fashion is key in the #WearableTech craze

By most accounts, wearable technology will be the next "it girl" in the fashion world. Investors are sinking millions into gadgets—from Google Glass to medical apparel —with built-in sensory devices. A report by Credit Suisse predicts that the market will increase to $50 billion over the next three to five years. But wearable tech has a fashion problem. Until recently, most technology hasn't been designed with women in mind. Most wearables on the market are more fashion neutral than fashion forward. "I feel like we're going to see some exciting design partnerships across tech and fashion companies," said Elana Fishman, senior digital director of Luckymag.com. It's already happening. In October, Apple made its own fashion statement when it hired former Burberry CEO, Angela Ahrendts. Consumer demand is driving the trend. Intel researcher Genevieve Bell found that women are t...

Full article: http://www.cnbc.com/2014/03/13/why-fashion-is-key-in-the-...

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#wearabletech

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