29 Apr '16, 8am

Jaeger-LeCoultre captures waiting game to launch Christian Louboutin collaboration

Still from Jaeger-LeCoultre’s film Swiss watchmaker Jaeger-LeCoultre is showcasing the design duality of its Reverso timepiece developed with footwear designer Christian Louboutin. To introduce the collection, the partners filmed model/actress Elisa Sednaoui in a social video, with her taking on the role of an impatient woman in need of a watch that suits her multifaceted lifestyle. The effort feels similar to a fashion film, a fitting promotion for the partnership. Waiting room Directed by Olga de Grèce, the film opens on Ms. Sednaoui as she sits looking out a window. Showing that she is waiting for something to happen, she glances at her watch and taps on her legs. The scene changes, and the model is shown in the kitchen mixing up batter at an unbelievably fast pace. She again plays the waiting game while her treat is in the oven. In another vignette, she paces across th...

Full article: http://www.luxurydaily.com/jaeger-lecoultre-captures-wait...

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